Amazon Prime Day Sale 6 – 7 August 2020
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What is Amazon Prime Day?
Prime Day is Amazon’s annual shopping day for Prime members. It was introduced in 2015 to celebrate Amazon’s 20th anniversary. Many industry insiders see Prime Day as Amazon’s answer to Black Friday shopping event in the US. Initially, Prime Day was a one-day affair. In the past two-three years, Amazon’s Prime Day has become a two-day shopping event.
Amazon India has announced the Prime Day 2020 schedule through a microsite. This year’s annual sale event by the US e-commerce giant will take place from August 6 at 12 midnight and conclude at 12 pm on Friday, August 7. Prime Day 2020 will be a 48-hour long sales event, It will be the first time when Amazon will host its Prime Day sale in August – in place of a usual July schedule. The delay is supposedly due to the coronavirus pandemic that drastically impacted e-commerce business worldwide. Notably, this will be the fourth Prime Day sale in India and is touted to bring some of the great deals and new launches.
To give some context, Prime Day is an annual sale event that’s exclusively aimed at Amazon’s Prime subscribers across the world. The company usually reveals its key deals alongside announcing the event. However, this time, it has mentioned on the Prime Day 2020 microsite that some of the major offers will be revealed starting July 23.
Amazon Prime Day Sale 2020 deals, offers
Meanwhile, Amazon has said that starting 12am (midnight) on August 6, there would be best deals across smartphones, consumer electronics, appliances, TVs, kitchen, daily essentials, toys, fashion, beauty, and other categories. The company has also teased “best ever deals” on Echo, Fire TV, and Kindle devices. Further, there will be over 300 new product launches from brands including Samsung, Jabra, Titan, JBL, OnePlus, Microsoft Xbox, and Xiaomi, among others. Customers will also get rewards of over Rs. 2,000 on everyday essential payments and shopping via Amazon Pay.
Amazon Prime Day Sale 2020 mobile phone launches
Alongside the key deals, Amazon has revealed some new launches that will take place in line with Prime Day 2020 sale. The Samsung Galaxy M31s and Honor 9A are amongst the smartphones that are launching ahead of the sale event. Similarly, the OnePlus Nord 12GB RAM + 256GB storage model in Blue Marble colour option and the Redmi Note 9 Scarlet Red variant are the two offerings that will go on sale during the Prime Day sale from August 6. Xiaomi is also teased to launch a new smartphone as a Prime Day launch.
To set the pitch for the sale event, Amazon will offer Prime members with the option to avail 20 percent cashback up to Rs. 200 on the Prime Day sale for making a purchase between July 23 midnight and until August 5 from products offered by various small and medium businesses (SMBs). There will also be free in-game content along with new content launching across popular mobile games listed for Prime members.
You can expect interesting deals on various smartphones, laptops, and other gadgets during the Prime Day sale. There will also be a 10 percent instant discount for HDFC customers across various products. Furthermore, the two-day sale event will offer a list of no-cost EMI options and exchange offers.
Amazon Prime membership, which is mandatory for the Prime Day sale, is available at Rs. 999 annually or Rs. 129 on the monthly basis. It offers free fast delivery as well as access to services including Prime Video, Prime Music, and Prime Reading — alongside early access to some deals and discounts.